Active Eyewear for Anyone | Digital Graphic Designer
Campaign Design
As the seasons come, so do the campaigns.
Throughout the years, I’ve worked closely with key role holders (KRH) within marketing & strategy teams to create on average 2-3 major campaigns per quarter to help meet sales numbers.
The process consists of:
Concept Ideation and mood-board discovery
Photography creative direction
FPO proof-of-concept mockup designs for KRH viewing and internal alignment
Design lockups and visual centers
Delegation to junior designers on size buildout
Scaling design deliverables for ALL channels and platforms (web, socials, emails, in-store signage, direct-to-mailers, paid media)
CASE STUDY: BLACK FRIDAY 2025
STEP 1: CONCEPT IDEATION & DISCOVERY PITCH
STEP 2: MOCKUP DESIGNS FOR ALIGNMENT
STEP 3: DESIGN LOCKUPS & VISUAL CENTERS
STEP 4: DESIGN DELIVERABLE BUILDOUTS
FINAL ASSET EXAMPLES:
Email Assets
Social In-Feed Ads
Performance Media Ad
Homepage Hero Banners
Figma Library Manager
Due to my background in UX/UI, I was responsible of introducing Figma to the whole company. Originally pitched as a cross-collaboration platform between Marketing and Design, the platform as now become a universal must for the whole company.
Because of this, I have led the charge to create brand libraries, visual centers, email and social templates, Figma Slides templates, and much more.
Currently, 95% of my work is done on Figma, including majority of my graphic design and photo editing work.
Email Template Library
UX Library
Campaign Visual Centers
Event Signage and Misc. Work
As the seasons come, so do the campaigns.
Throughout the years, I’ve worked closely with KRH within marketing & strategy teams to create on average 2-3 major campaigns per quarter to help meet sales numbers.
The process consists of:
Concept Ideation and mood-board discovery
Photography creative direction
FPO proof-of-concept mockup designs for KRH viewing and internal alignment
Design lockups and visual centers
Delegation to junior designers on size buildout
Scaling design deliverables for ALL channels and platforms (web, socials, emails, in-store signage, direct-to-mailers, paid media)
BILLBOARDS
STADIUM LED-DISPLAY SIGNAGE
