Active Eyewear for Anyone
As the Digital Graphic Designer at goodr, my role consists of three main areas of expertice:
Top Roles at goodr:
Campaign Design
As the seasons come, so do the campaigns.
Throughout the years, I’ve worked closely with KRH within marketing & strategy teams to create on average 2-3 major campaigns per quarter to help meet sales numbers.
The process consists of:
Concept Ideation and mood-board discovery
Photography creative direction
FPO proof-of-concept mockup designs for KRH viewing and internal alignment
Design lockups and visual centers
Delegation to junior designers on size buildout
Scaling design deliverables for ALL channels and platforms (web, socials, emails, in-store signage, direct-to-mailers, paid media)
Figma Library Manager
On top of my apparel design duties, I designed graphics for email marketing campaigns. These campaigns helped with customer retention, new sales, and seasonal advertisement.
