A Korean-American streetwear company that celebrates Korean culture.
A collection of best-selling designs I’ve created under Korelimited as Lead Graphic Designer through a combination of hand illustrations and vector art through Adobe Photoshop, Adobe Illustrator, and Procreate App.
Top Collaborative Projects:
NBA LA Clippers
Sandra Oh Collab
T1 E-Sports
Sandra Oh Emmys 2020
Worked with Grey’s Anatomy and Killing Eve actress Sandra Oh for her Emmys 2020 red carpet look. Under a timeline of 3 weeks, l helped create a custom bomber jacket inspired by traditional Korean hanboks.
NBA LA Clippers
Designed limited edition apparel for Korean Heritage Night hosted by the LA Clippers. I worked closely with the CEO and overlooked the design process from concept to finished product.
Email Newsletter Campaigns
On top of my apparel design duties, I designed graphics for email marketing campaigns. These campaigns helped with customer retention, new sales, and seasonal advertisement.
Brand Animations
One of my top project concepts was JJ, the Joseon Jindo. This became our company mascot, and used heavily in many collection designs afterwards. For social media content, I created this quick GIF animation for marketing purposes, hand animated through Procreate App on iPad.
Apparel Graphics
As Lead Graphic Designer, I was in charge of creating innovative and fun designs showcasing Korean-American culture. With a design team, I led design sprints from concept to finish tech pack files.
Here are a few examples of my designs that became best sellers during the season.
As one of the founding members of the design team at KORE, I created many design processes that helped establish a good design workflow within the company.
My time as a graphic designer at KORE allowed me to explore so many different avenues within the small business environment that I truly treasure.
The most impactful result of working at KORE was the door it opened for me pursue my passion in UX design.
